Display packaging boxes play a vital role in boosting brand value. These boxes help brands showcase their products in a way that grabs customer attention. Display boxes are an amazing solution that allows brands to develop a connection with customers. They enable brands to show off their unique persona through design, colors, materials, prints, and so on.
Moreover, they serve as a powerful marketing tool that invites customers to interact with the product and establish trust with the brand. Let’s look at why they are becoming a popular packaging choice for brands around the world.
What Makes Display Boxes So Popular?
Display packaging comes in various shapes and sizes. Businesses typically use it to highlight their products in stores or at special events.
Most brands use cardboard, kraft, buxboard, cardstock, and corrugated sheets to give their packaging a luxurious visual appeal. These materials are versatile, durable, and easy to customize, allowing brands to showcase their own unique style. That is why these boxes have become so popular in a short span of time.
But this begs the question: How do you choose the right custom display box for your brand? I’ve got the answer to that too.
Counter Display Boxes Vs. Custom Blister Packaging
Since there are several types of custom display packaging boxes, let me narrow it down to the two best options for you. Counter display boxes and custom blister packaging are two of the most popular packaging solutions used by brands worldwide. But what makes them both different? Let’s have a look.
Counter Display Boxes
These boxes are ideal for displaying products on countertops. They are mostly placed near the checkout counters for maximum impact. Counter display boxes work best with small items, such as chocolates, tissues, batteries, candles, and so on. They grab people’s attention and entice them to buy the products.
Custom Blister Packaging
On the other hand, custom blister packaging is a bit different from counter display packaging. These boxes display products that are snugly wrapped between plastic sheets, cut precisely to fit the product. Blister boxes are typically popular with fragile items like electronic gadgets, keychains, lip balms, cosmetic items, etc.
Both packaging styles offer unique opportunities for brands to highlight products and attract customers. Deciding on one of these styles depends on the product type and the brand’s budget. Let’s move on and look into how brands can create stunning display packaging.
The Art Of Designing The Perfect Display Packaging Boxes
Whether you need to design counter display boxes or custom blister packaging, here are some amazing tips to help you leave a lasting impression on customers.
Use Premium-Quality Materials To Attract Customers
When it comes to designing display packaging boxes of any style, the most popular choice of material is cardboard. Well, cardboard also comes in a variety of types and thicknesses, making it versatile. For instance, you can make any box using cardboard, buxboard, cardstock, kraft, and corrugated sheet. All these materials are easy to work with and take on prints and inks very well. Moreover, they immediately enhance product value.
Stand Out On Shelves With Fully Branded Boxes
Custom packaging boxes are an amazing way to improve your brand presence. Unlike standard bland packaging, these boxes allow you to create fully branded packaging solutions. You can introduce people to your brand by simply adding a few key elements like brand name, logo, colors, tagline, and more.
Enhance In-Store Experience Of Customers
Well-designed custom display boxes and custom blister packaging can help you impress your customers and give them an amazing in-store experience. Most brands use special dividers, cutouts, custom inserts, cushions, and other decorative items to boost their product value. These special features also allow you to present your products in an organized way.
Boost Customers’ Trust
Custom display packaging draws people in and invites them to interact with the product. Doing so allows brands to develop a connection and trust with customers. The best part is that people can check out the products without opening the box or causing any damage.
The Bottom Line Is…
If I were to put it in a sentence, custom display packaging is a silent brand ambassador. It helps brands tell their story without saying a word and speaks volumes through its design. Whether you decide to use custom display boxes or custom blister packaging, I’d suggest working with a professional packaging manufacturer like Custom Boxes Only. It will make the process a breeze and help you design packaging that will boost your brand value.