Competition in the industry is increasing by the day. So, brands have no choice but to seek new ways to stand out from the crowd. And the best way to do that is by using custom display boxes. These boxes offer an amazing solution to this problem because they are designed to highlight and showcase products to customers in an organized way.
In this article, we will look at why every brand needs custom display packaging. Let’s start by understanding what makes them so different from other boxes.
How Are Custom Display Boxes Different From Other Packaging Solutions?
Custom display packaging is a lot of fun as it encourages buyers to interact with the products. Brands place these boxes in retail stores, special campaigns, product launches, and other events to boost brand presence. Why? Because this packaging is a cost-effective yet powerful marketing tool.
Unlike other packaging solutions that are displayed in aisles on shelves, custom display boxes are placed near the checkout counters, store entrances, or anywhere that catches your eye as soon as you walk in. This strategy is highly effective in boosting brand recognition.
Moreover, these boxes play a crucial role in attracting customers’ attention and usually feature customized dividers, cushions, inserts, or trays, which make it easier to display multiple products in a well-organized manner.
The best part is that custom display boxes are versatile and come in various styles, designs, sizes, and shapes. The most popular ones are counter display boxes that are placed on checkout counters in stores.
Five Reasons Every Brand Needs Custom Display Boxes
Getting custom display boxes may seem like a hefty expense, but they are well worth it and pay off really well. With these boxes, you can improve your brand presence, attract more customers, boost sales, and do a lot more! Here are five ways they can help your business.
Boost Your Brand Presence
Design counter display boxes the right way, and you will witness better brand recognition. You really need to build your brand beyond the logo. In simpler words, the key to designing them right is adding the branding elements that matter, such as brand name, logo, tagline, colors, and product details. You can print your brand’s message or story on them and tell people about your brand. This helps develop a connection with the audience so they can identify your brand anywhere they go.
Develop Trust With Customers
It is true that beautiful packaging attracts customers, but they will only buy it if it is convenient for them to use. Custom display packaging offers an amazing opportunity to build trust with customers. It is an innovative packaging solution that invites customers to touch and view the products. Moreover, you can use these boxes to present multiple products in a single package.
Make Your Brand Stand Out
Want to stand out from the competition? Design your very own custom display boxes! Present your products to customers in elegant and interactive packaging and watch as your items sell like hotcakes. Add premium finishing touches, such as hot foil stamping, embossing, debossing, window cutouts, ribbons, logo stickers, labels, or matte/glossy laminations. These elements give your packaging a luxury appearance and attract customer attention.
Interactive Packaging That Improves Sales
Make your packaging fun and interactive. Try adding QR codes, social media handles, product images, and valuable details about other products to these boxes. It will help buyers make an informed decision and demonstrate your commitment to customer satisfaction. Simply put, it will help you set your brand apart from the competition and develop a lasting relationship with customers.
Elegant Designs That Are Eye-Catching
Display packaging immediately attracts attention and invites people to examine your products. The best way to design these boxes is by working with a professional packaging manufacturer like Custom Boxes Only. Getting a packaging partner on board ensures a hassle-free design process from beginning to end. You can share your designs and ideas with them, and they will give you the box of your dreams. No matter what packaging company you choose, just ensure they offer the following services.
Manufacture boxes using materials like cardboard, cardstock, kraft, or the highest quality corrugated sheets.
Print boxes using the best printing methods like Offset, Digital, or Screen printing.
Offer premium finishing options, such as matte/gloss/UV/Holographic or other laminations, window cutouts, custom inserts/dividers/cushions, embossing, debossing, foil stamping, and so on.
Provide sustainable packaging solutions at affordable rates.
Faster turnaround times with low MOQs
24/7 available customer support, free doorstep delivery, and more.
Wrapping Up!
Custom display boxes play a vital role in enhancing how customers view your brand and its products. These boxes highlight your products so they stand out from the crowd and attract customers' attention. If you design them right using high-quality materials, you can establish a lasting connection with your customers and tell your brand’s story without saying a word. And that is not all these boxes do! They also provide customers with a memorable shopping experience, which develops brand loyalty and boosts sales.